CRM BI Analyst

Who we are, and what we do

PEG delivers Pay-As-You-Go (PAYG) asset-based financing to consumers who lack both access to reliable electricity and formal banking services.

PEG’s anchor product - a basic solar home system that includes six lights, a phone charger, a radio, and a TV - allows consumers living on $5-10 per day to access clean light for working and studying after hours, avoid harmful air pollution from kerosene based lighting solutions, and also build credit for additional products and services over time.

To date, PEG has raised over $50 million and has over 600full time staff across Ghana, Ivory Coast,Senegal and Mali. PEG has also won numerous awards, including the prestigious 2017 Ashden International Award for excellence in sustainable energy, and was named as one of the fastest growing companies in Africa by the London Stock Exchange.

About the role

We are looking for a seasoned CRM Analyst to help design and build strategic and operational reports as we scale our ERP and CRM across all our markets.

You will be our CRM reporting Champion, leveraging our technology stacks to improve reporting efficiency.

As a CRM BI Analyst, you’ll work closely with the Product team and other key business stakeholders, to build reports and dashboards for users within the organisation.

You’ll work directly with end users to build relationships to understand their needs and identify opportunities to improve visibility on key business performance and metrics.

If you are a creative thinker and have a knack for creating insightful reports and appealing dashboards with visual best practices that resonate with viewers, then we’d love to meet with you.


Candidate Attributes -

You are :

  • Committed to high product standards with an eye on delivery time
  • Familiar with CRM databases .
  • Seeing through a project from conception to finished product
  • Independent at work with minimum supervision
  • Good at Communication, Teamwork and Drive scalable solutions to production
  • Flexible, Quick-learner, and Self-motivated
  • Visionary, Creative and Entrepreneurial
  • Able to construct a visual narrative from the dashboards you build
  • Fluent in English


  • Leverage data and analytics to facilitate data-driven decision-making across PEG’s CRM.
  • Design, build and maintain real-time operational and strategic reports and dashboards in Tableau to disseminate data across all levels of the organization.
  • Build exception reporting on CRM usage that allows developers and product teams to gain insights into how the system is being used.
  • Work alongside key stakeholders and engineering team to deliver cutting edge analytics projects in areas such as forecasting, segmentation and customer value management
  • Provide analysis support for cross-functional strategic projects spanning Credit, Commercial, Customer Experience, Operations and Finance.
  • Interpret stakeholders functional and reporting needs and turn them into data requirements for report development.
  • Participate in cross-functional process improvements for Master Data across all data domains. Assist in identifying and resolving gaps in data quality and governance with emphasis on root-cause analysis, people, and process.
  • Manage multiple tasks with limited supervision within targeted timelines and thrive in a demanding, quickly changing environment.
  • Build and implement QA processes for data validation and functionalities.
  • Review processes and systems and identify and opportunities for improvement
  • Communicate with stakeholders and ensure effective time management across multiple deliverables.


  • Bachelor's Degree in Statistics, Mathematics, Business Analytics or similar field
  • 3 years’ experience in Data Analytics or Business Intelligence solutions required.
  • 2+ years of experience creating meaningful analyses and insights from CRM platforms.
  • Strong analytical skills, including a thorough understanding of how to interpret business needs and translate them into analytics application requirements
  • Ability to communicate complex, analytical topics to both technical and non-technical audiences; ability to translate analytical findings into business action
  • Strong SQL knowledge and advanced data modelling and analytics using tools such as Tableau, Power BI Ability to multitask, prioritize and work efficiently
  • Ability to thrive in a fast-paced work environment
  • Great attention to detail with an analytical mind-set
  • Willingness to experiment and learn new tools and technologies
  • High level of proficiency with Microsoft Excel
  • Strong experience optimizing UX

Bonus Points

  • Experience with Odoo or similar CRM reporting
  • Experience with Tableau
  • French-speaking is advantageous

PEG is an equal opportunity employer committed to diversity. All qualified candidates regardless of age, sex, ethnicity, race and religion are encouraged to apply

Depuis le 21/10/2021

Fermé le 29/01/2022

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