Area Sales Supervisor- East (Start date 01-Jan 2023)

Job Description

1. Main Responsibilities / Tasks

o Grow sales and deliver objective of assigned Distributors.

o Manage the distributor sales reps to develop sales areas

o Sales accompaniment and weekly meetings with the DSRs for individual performance review.

o Design route / journey plan per Distributor Sales Rep for sales area coverage optimization.

o Generate sales and ensure compliance with the route plan by Distributors Sales Rep

o Regularly review with the Wholesalers their performance in line with agreed target.

o Conduct a fully detailed wholesalers mapping to optimize their channel contribution.

o Develop New Sales opportunities within designated Areas.

o Proper liaison between wholesalers with the distributor under the leadership of the regional sales manager.

o Manage and monitor wholesales and shops promotion.

o Manage the relevant documentation for delivery to customers and follow up subsequent payment.

o Submit a monthly competitor price matrix vs BIC Products

o Monitor all relevant marketing activities in the area sales activation, new product launch, visibility campaign, trial, sales promotion, competitors price reduction and any other.

2. Key Performance Indicators / Key Figures

  • Grow sales of all categories
  • Achieve sales targets per category and product
  • Achieve Coverage and numeric distribution in the assigned sales Universe
  • Wholesaler mapping in the assigned territory

Draw journey plan per DSR to ensure optimization

Requirements :

  • Experience 4yrs + Sales Experience.
  • BTS or a Degree in any business-related field
  • Proficient in the use of French
  • Good knowledge of English
  • Valid driving license

Simple Criteria

  • R - Relevant experience in sales and Key Distribution management
  • R - Perfect knowledge of Microsoft operating system especially Power-Point & Excel

Complex Criteria

Professional skills :

  • R - Business and results oriented with proven negotiation skills
  • R - Able to identify new sales opportunities (new customers, new segments)
  • R - Understand needs of customers and provide solution lead
  • R - Hard working, rigorous, well organized and able to work autonomously
  • R - Ability to complete assigned task within a short period of time
  • D - Analytic, accurate and quick interpretation of figures

Personal skills :

  • R - A self-starter, working under their own initiative... and a completer / finisher
  • R - Ability to analyze and provide clear recommendations
  • R - Good communication skills (writing & verbal)
  • R - Build strong relationships with both key external and internal customers
  • R - Energy and passion for achievement of own commitments and delivering company objectives
  • D - Able to influence and persuade others to take a specific course of action

Previous / Professional Experience

  • Relevant experience in sales and key distributors and wholesalers’ management (FMCG Industry).
  • Neighborhood shops to shops sales with good understanding of traditional retailers’ psychology.
  • Depuis le 15/08/2022

    Fermé le 15/11/2022


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Technicien supérieur, diplômé en agronomie ou environnementale

Responsable Agence Burkina Faso / CI

Un spécialiste national en démographie ou en statistique